bethel blakesley

Hi, I'm Bethel

I'm a design leader with a wide range of experience and skills that complement each other in a way that gets projects done efficiently and successfully.
At GE Vernova I developed what became the GridOS design system from inception to implementation, introducing the concept of design tokens for theming and mode and the consistent use of layout and interaction patterns for improved customer experience and safety.

UX: Planning, customer research and testing

Visual design: Complete systems from foundation to interaction patterns

Interaction design: Working closely with product designers to ensure consistency

Leading and mentoring: Planning and delgating projects and teaching junior designers

Tools

9 years experience using figma for interaction design, design systems, icons and clickthrough prototypes

I use Miro for planning, brainstorming, customer journey mapping and more

Azure DevOps is my favorite tool for planning and tracking work

This site was built with Webflow, with images prepared using Adobe Creative Suite

Experience

GE Vernova

(FKA GE Digital Grid solutions)
Lead designer responsible for look, feel and UX for the GridOS Design System, built for control room power grid operators.

June 2021 - Present

T-Mobile

Currently at T-Mobile for Business optimizing and guiding new feature design for the internal Salesforce experience.

OCTOBER 2020 - June 2021

Amazon

Designed, usability tested and delivered an MVP CMS Tool for tax content management.

feb 2020 - Aug 2020

Microsoft (Visual Studio)

UX and UI for responsive customer facing websites, blogs, and community. Also did some visual design, design systems, iconography, brand design, and illustration

aug 2012 - jan 2020

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