A scalable design system for AI products
Design system for a complex suite of products. (Password)
Content management system for sales tax information
Creating a better experience for new subscribers
Standardizing design elements for customer websites
"Bethel turned my interior concepts and mood board into a polished, expressive brand identity that fits the restaurant perfectly. She created the logo, colors, icon, and the full system we use across signage, menus, print, and social media. We also teamed up on the exterior sign. Bethel designed it, and I worked with my local signmaker to bring it to life. It came out beautifully and was such a fun collaboration."
-Laura Day, House & Co. Design
I hired Bethel to own the process of designing and managing a new design system in Figma, as well as work with our engineering team on front end implementation. Through persistence, careful communication and documentation, she was able deliver a system that was modern, scalable, accessible, and optimized for situational awareness. I would recommend her for any role that requires expertise in product design, UX, or visual design.
-Shelley Letsinger, UX Leader | GE
I had the opportunity to work with Bethel for 7 months on a large complex project and recommend her work as a User Experience and User Interface designer. In my role as the product owner, I very much appreciated Bethel’s work and process. She was a great listener, asked thoughtful questions, and provided great visuals in brainstorming sessions that helped move the project forward. Her ability to think outside of the box, advocate for the end user, and offer alternative and holistic solutions helped to create a better more user friendly product.
-Alyssa Dusterhoff, Amazon TEB
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